Schmuckidol-de brings handmade jewellery from some of the world’s most talented designers direct to your door.

We were established in 2017 and have been growing ever since.

Sonja Frischko

Sonja is a high-profile fashion blogger who has brought fashion to life for many years through her blog, With such a background, it’s not surprising that she came across some truly breathtaking handmade jewellery, created by Europe’s most talented jewellery designers.

“Having met so many talented designers at London Fashion Week, Pure London and Bread & Butter in Berlin,” Sonja says, ” I could resist the temptation no longer. I decided to set-up an online shop. Schmuckidol-de was born.

Every new handmade jewellery tells a story, from relaxing, sunny outlooks to cityscapes, from industrial material reimagned to traditional metals reworked. Always stunning, always beautiful, always wearable. The stuff that dreams are made of.

Sonja Frischko
CEO / Founder